Latimes.com, Recycler.com Go Wireless

Share this article:
Los Angeles Times Interactive and its subsidiary Recycler.com recently made their online content available via wireless devices.


Using a technology made by AdaptiveInfo Inc., latimes.com stories and classified ads from Recycler.com will be delivered to the publications' registered wireless subscribers. Subscribers' viewing habits will be recorded by the technology, which will then prioritize recipients' content based on their interests.


"The technology will not only send me my international news," said Don Schur, vice president of business development at AdaptiveInfo, Los Angeles. "It'll send me stuff on China if that was one of the countries I had been reading about. It can be as specific as military or disaster happenings in China."


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.