Latham SRM Gets Lucky With Harrah's

Share this article:
Latham Synchronized Relationship Marketing, Chicago, has won business from Harrah's Entertainment Inc., Las Vegas, to offer marketing and database services for the company's Eastern Division casinos.


The agency will specifically work on relationship marketing for Harrah's East Chicago Casino in Indiana, Harrah's Joliet Casino & Motel in Illinois and Harrah's Cherokee Smoky Mountain Casino in Cherokee, NC.


The agency, formerly known as Walter Latham Direct Marketing and Advertising, also will do direct marketing for Harrah's Corporate Marketing in Las Vegas. The recently renamed agency offers consumer goods and business-to-business clients services geared to building customer loyalty.


Harrah's, which is more than 60 years old, operates 21 casinos in 17 markets under brands such as Harrah's, Showboat and Rio. It has a database of more than 19 million gamblers.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.