Latest Trace Adkins promotion is online

Share this article:

Country music fans are enjoying an online greeting from ponytailed, gravel-voiced star Trace Adkins in a new Web campaign through Innovate Ads' iAds Video Spokesperson technology.

To promote Adkins' new single, video and album, the Love Doctor campaign has been rolling out across 25 top country radio stations' Web sites last week and over the next two weeks. On the sites, Adkins pops up in front of a big red heart and promotes contests and events for each radio station.

Viewers can click on the singer to be sent to a Trace Adkins Dream Trip to Paris site, where his new video for The Love Doctor automatically plays. Visitors can also click to buy his new album.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.