LaSalle Bank Picks SPSS

Share this article:
Chicago-based LaSalle Bank Corp. selected a real-time predictive analytic application from SPSS to boost product sales and enhance customer service, the technology and services provider said yesterday.


LaSalle Bank, a subsidiary of ABN AMRO, is the second-largest foreign banking organization in the United States. This purchase resulted from ABN AMRO's use of SPSS at its Netherlands headquarters.


SPSS predictive analytics will let LaSalle Bank generate personalized product offers for its 4 million North American customers through its Web site, its call center and its ATMs. These real-time recommendations will help with cross-selling and deliver better service.


Chicago-based SPSS's predictive analytic applications will help LaSalle Bank identify events or changes in customer behavior and respond through its customer contact channels.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

DMALive: Getting to 360-Degree Insight

DMALive: Getting to 360-Degree Insight

A Q&A with Mark Wright, president and CEO, Targetbase.

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.