LaSalle Bank Picks SPSS
Chicago-based LaSalle Bank Corp. selected a real-time predictive analytic application from SPSS to boost product sales and enhance customer service, the technology and services provider said yesterday.LaSalle Bank, a subsidiary of ABN AMRO, is the second-largest foreign banking organization in the United States. This purchase resulted from ABN AMRO's use of SPSS at its Netherlands headquarters.
SPSS predictive analytics will let LaSalle Bank generate personalized product offers for its 4 million North American customers through its Web site, its call center and its ATMs. These real-time recommendations will help with cross-selling and deliver better service.
Chicago-based SPSS's predictive analytic applications will help LaSalle Bank identify events or changes in customer behavior and respond through its customer contact channels.
