LaSalle Bank Picks SPSS

Share this article:
Chicago-based LaSalle Bank Corp. selected a real-time predictive analytic application from SPSS to boost product sales and enhance customer service, the technology and services provider said yesterday.


LaSalle Bank, a subsidiary of ABN AMRO, is the second-largest foreign banking organization in the United States. This purchase resulted from ABN AMRO's use of SPSS at its Netherlands headquarters.


SPSS predictive analytics will let LaSalle Bank generate personalized product offers for its 4 million North American customers through its Web site, its call center and its ATMs. These real-time recommendations will help with cross-selling and deliver better service.


Chicago-based SPSS's predictive analytic applications will help LaSalle Bank identify events or changes in customer behavior and respond through its customer contact channels.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.