LaSalle Bank Picks SPSS

Share this article:
Chicago-based LaSalle Bank Corp. selected a real-time predictive analytic application from SPSS to boost product sales and enhance customer service, the technology and services provider said yesterday.


LaSalle Bank, a subsidiary of ABN AMRO, is the second-largest foreign banking organization in the United States. This purchase resulted from ABN AMRO's use of SPSS at its Netherlands headquarters.


SPSS predictive analytics will let LaSalle Bank generate personalized product offers for its 4 million North American customers through its Web site, its call center and its ATMs. These real-time recommendations will help with cross-selling and deliver better service.


Chicago-based SPSS's predictive analytic applications will help LaSalle Bank identify events or changes in customer behavior and respond through its customer contact channels.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.