LAS Releases Name-Parsing Technology

Share this article:
Language Analysis Systems announced the availability of LAS NameParser yesterday.


The Herndon, VA, company said NameParser reveals which names go into which fields and examines existing data records to find names that were entered incorrectly in the past. This technology lets companies improve data quality, retain customer information and treat multiple cultures sensitively by accurately parsing and storing customer names within their automated systems.


The system can parse ethnically diverse names from more than 200 countries into given names and surnames.


LAS said that inaccurate mapping of names to database fields results in lost business. Many names have more components than the number of fields allocated for them in a database.


For example, Arabic and Hispanic names sometimes are difficult to fit into the typical "first, last" or "surname, given name" models within databases today. NameParser improves accuracy in mapping name components to database records.


Consider the name Maria del Carmen Bustamante de la Fuente within a company database. The application makes an automated call to LAS NameParser to parse the information into given name, "Maria del Carmen," and surname, "Bustamante de la Fuente."


NameParser can be integrated into legacy systems or it can provide the basis for new applications. It accepts an input name in various formats and provides customizable tables and filters to permit configuration for local requirements. LAS NameParser starts at $10,000.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.