L'Art de Vivre, Indulge Merge

Share this article:
L'Art de Vivre, a 5-year-old upscale gift catalog in New York, agreed to merge with Indulge.com, an e-commerce site for high-end fashion, jewelry and beauty products.


Terms of the deal were not disclosed. L'Art de Vivre, which has a database of 1.5 million consumers, will promote Indulge.com in its catalogs starting in April.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.