L'Art de Vivre, Indulge Merge
Terms of the deal were not disclosed. L'Art de Vivre, which has a database of 1.5 million consumers, will promote Indulge.com in its catalogs starting in April.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
The online wine retailer's strategy incorporates different flavors and depths.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.