Larry Kimmel resigns as DMA CEO, joins hawkeye

Share this article:
Larry Kimmel
Larry Kimmel

Larry Kimmel has resigned as CEO of the Direct Marketing Association (DMA) to join multichannel marketing agency hawkeye, said DMA chairman of the board Matt Blumberg. Kimmel's transitioning out begins immediately. Linda Woolley, DMA's EVP of Washington operations, will become acting CEO.

Whether Woolley's appointment will be permanent or not is still under consideration, Blumberg said. “The board of directors felt determining the ongoing management of the organization following Larry's sudden resignation would be hasty,” he said. “The board and Linda will be working together closely to determine the best long-term strategy for the organization, its employees and its members.” Kimmel will continue to serve the DMA as president emeritus and in a senior advisory capacity, Blumberg added.

Despite Kimmel's sudden departure, Blumberg insisted the DMA's direction won't change “other than the fact that the DMA's direction has been evolving for several years now.” Blumberg noted the agency's advocacy, market education for both interactive and traditional advertising and the establishment of best practices as key areas the DMA pursued under Kimmel and will continue to pursue under Woolley. Blumberg also noted the DMA will continue to concentrate on issues surrounding data security, consumer privacy and postal reform.

“Additionally, we have strengthened the organization's relevancy to interactive marketers through strategic board appointments of executives from Google, Facebook, eBay and IBM,” said Blumberg. “We expect all this and more to continue under Linda [Woolley's] leadership.”

Kimmel had been CEO of the DMA since summer 2010. He will now work on hawkeye's strategic growth, the marketing agency said in a statement.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.