Lansing Leaves Fingerhut for NBCi

Share this article:
Two days after his departure from Fingerhut Cos., William J. Lansing has been named CEO of NBC Internet Inc.


Lansing, who was chairman/CEO of Fingerhut, has been charged with the day-to-day operations of General Electric Co.-owned NBCi. His responsibilities also cover financial operations and growing the company via alliances, partnerships and acquisitions.


"This was my decision [to leave Fingerhut and Federated]," Lansing said. "NBCi is an incredible company with incredible assets."


NBC Internet includes online properties like the NBCi.com broadband portal launched last month, NBC.com, Xoom.com, NBC Interactive Neighborhood at nbcin.com and snap.com.


Lansing quit Fingerhut on March 23, the same day Federated Department Stores Inc. named Jeffrey Sherman to the chairman/CEO's post at Federated Direct. Sherman was president of Bloomingdale's department store chain.


"Because I left the company, there was an opening there -- and so they put Jeff in," Lansing said.


A veteran of GE, online marketer Prodigy Inc. and McKinsey & Co., Lansing sits on the board of numerous Internet companies. He was named chairman of Fingerhut in May 1999, a year after he joined the company as president. Federated bought Fingerhut in March 1999.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.