Lane Bryant Launches "Revolutionary" Slimming Jeans

T3 video on the Lane Bryant website.

Ivy Freeman, Lane Bryant assistant buyer for denim & casual pants discusses the technology behind T3 jeans.

A built–in control panel firms and flattens the wearer’s tummy.

Lane Bryant says its T3 jeans make women appear up to two sizes smaller.

T3 capris.

T3 boot jean.

T3 flare jean.

The campaign’s primary image created a slight stir on the Web.

The “T3 Spin and Win” Facebook contest gave fans a chance to win daily prizes.

The cast of TLC’s reality show “Big Sexy.”

Lane Bryant technical design director Richard Zielinski with the cast of “Big Sexy.”

Zielinski at the “Fashion’s Night Out” event in Brooklyn.
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To help spread the word about its new line of "Tighter Tummy Technology" slimming jeans and slacks, dubbed "T3," curvy fashion designer Lane Bryant pulled out all the marketing stops: giveaways, a Facebook sweepstakes, direct mail, TV spots, email and mobile.

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