Lands' End taps Demandware for global e-commerce expansion
Clothing retailer Lands' End has selected e-commerce platform provider Demandware to support the company's international online operations. The multichannel retailer has launched a cloud-based e-commerce platform in Austria, Germany, France, the UK and Sweden.
Demandware was chosen after a formal RFP process involving “several leading industry e-commerce platform content providers,” said Steve Cretney, VP and CIO of Lands' End, via email. He would not reveal the other participating companies.
Prior to the global expansion, Demandware ran a pilot project in Sweden to test response time, ability to launch by deadline, site compatibility and overall user experience, according to a statement from Lands' End. The pilot implementation began last July and went live in October 2010.