Grant Lukenbill, Senior Editor
February 17, 2000
Lands' End Awards DDB $20M Account
Lands' End, Dodgeville, WI, awarded DDB Chicago its $20 million national advertising account this week. The majority of the advertising business for the direct merchandiser was formerly with Biederman, Kelly, Krimstein & Partners, New York, which will continue handling a portion of the client's corporate-sales advertising.
DDB New York has handled all media placement for Lands' Ends for the past four years.