Lands' End Awards DDB $20M Account
DDB New York has handled all media placement for Lands' Ends for the past four years.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.