Lands' End Awards DDB $20M Account

Share this article:
Lands' End, Dodgeville, WI, awarded DDB Chicago its $20 million national advertising account this week. The majority of the advertising business for the direct merchandiser was formerly with Biederman, Kelly, Krimstein & Partners, New York, which will continue handling a portion of the client's corporate-sales advertising.


DDB New York has handled all media placement for Lands' Ends for the past four years.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

OgilvyOne Names Fletcher Managing Director

OgilvyOne Names Fletcher Managing Director

The agency veteran is charged with expanding customer engagement services.

A Global Perspective of the Connected Consumer

A Global Perspective of the Connected Consumer

How consumers' motivations differ from country to country.

Publicis to Buy Sapient, Create 'Transformational' Digital Platform

Publicis to Buy Sapient, Create 'Transformational' Digital Platform

The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.