Lands' End Awards DDB $20M Account
DDB New York has handled all media placement for Lands' Ends for the past four years.
Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.
Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.
The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.