Lands' End Awards DDB $20M Account

Share this article:
Lands' End, Dodgeville, WI, awarded DDB Chicago its $20 million national advertising account this week. The majority of the advertising business for the direct merchandiser was formerly with Biederman, Kelly, Krimstein & Partners, New York, which will continue handling a portion of the client's corporate-sales advertising.


DDB New York has handled all media placement for Lands' Ends for the past four years.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.