Lands' End, Ad Agency Sever Ties
Advertising agency McKinney + Silver and Lands' End parted ways.In a statement last week, Durham, NC-based McKinney reported it resigned the Lands' End account over "creative differences."
A spokeswoman for Lands' End, Dodgeville, WI, said the decision was "mutual" and that the move had been under consideration for several months.
McKinney served as Lands' End's agency of record since October 2002. The Sears, Roebuck & Co. subsidiary reportedly spends about $30 million annually on domestic advertising.
"This was a very difficult decision given how much respect we have for the Lands' End brand," said Brad W. Brinegar, McKinney president/CEO, in a statement.
Lands' End has initiated a search for an advertising partner "who complements our internal resources and leverages our areas of expertise," company spokeswoman Jackie Shutty said. She didn't know when a decision might be made.
On Feb. 22, Lands' End reported that it will eliminate 375 jobs and close a call center in response to growing Internet sales and declining phone center contact.
