Lanctot named Razorfish chief media officer

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Publicis Groupe-owned digital agency Razorfish has named Jeff Lanctot chief media officer. He will join the company Oct. 5, reporting to global CEO Bob Lord.

Lanctot will oversee the identification of company investments, collaboration with Publicis sister agencies, and the management of media clients, according to a Razorfish statement.

Lanctot originally joined the company in 1999 when it was named Avenue A. A decade later, he joined Microsoft Corp. as managing director of advertiser and publisher solutions after the technology company sold Razorfish to Publicis. Lanctot left Microsoft in February.

Sheraton Hotels & Resorts named Razorfish its AOR in March. The shop's clients include Carnival Cruise Lines, MillerCoors and Levi Strauss & Co.

A Razorfish representative was not immediately available for comment.

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