Lanctot named Razorfish chief media officer

Share this article:

Publicis Groupe-owned digital agency Razorfish has named Jeff Lanctot chief media officer. He will join the company Oct. 5, reporting to global CEO Bob Lord.

Lanctot will oversee the identification of company investments, collaboration with Publicis sister agencies, and the management of media clients, according to a Razorfish statement.

Lanctot originally joined the company in 1999 when it was named Avenue A. A decade later, he joined Microsoft Corp. as managing director of advertiser and publisher solutions after the technology company sold Razorfish to Publicis. Lanctot left Microsoft in February.

Sheraton Hotels & Resorts named Razorfish its AOR in March. The shop's clients include Carnival Cruise Lines, MillerCoors and Levi Strauss & Co.

A Razorfish representative was not immediately available for comment.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.