Lanctot named Razorfish chief media officer

Share this article:

Publicis Groupe-owned digital agency Razorfish has named Jeff Lanctot chief media officer. He will join the company Oct. 5, reporting to global CEO Bob Lord.

Lanctot will oversee the identification of company investments, collaboration with Publicis sister agencies, and the management of media clients, according to a Razorfish statement.

Lanctot originally joined the company in 1999 when it was named Avenue A. A decade later, he joined Microsoft Corp. as managing director of advertiser and publisher solutions after the technology company sold Razorfish to Publicis. Lanctot left Microsoft in February.

Sheraton Hotels & Resorts named Razorfish its AOR in March. The shop's clients include Carnival Cruise Lines, MillerCoors and Levi Strauss & Co.

A Razorfish representative was not immediately available for comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.