Lanctot named Razorfish chief media officer

Share this article:

Publicis Groupe-owned digital agency Razorfish has named Jeff Lanctot chief media officer. He will join the company Oct. 5, reporting to global CEO Bob Lord.

Lanctot will oversee the identification of company investments, collaboration with Publicis sister agencies, and the management of media clients, according to a Razorfish statement.

Lanctot originally joined the company in 1999 when it was named Avenue A. A decade later, he joined Microsoft Corp. as managing director of advertiser and publisher solutions after the technology company sold Razorfish to Publicis. Lanctot left Microsoft in February.

Sheraton Hotels & Resorts named Razorfish its AOR in March. The shop's clients include Carnival Cruise Lines, MillerCoors and Levi Strauss & Co.

A Razorfish representative was not immediately available for comment.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.