Lana McGilvray

Lana McGilvray is vice president of marketing at Datran Media. You can reach her at lana@datranmedia.com.

Most Recent Articles by Lana McGilvray

How to monetize e-mail marketing programs

How to monetize e-mail marketing programs

For those of us that have been buying, selling or covering e-mail marketing over the past decade, the conversation is only now beginning to shift from the basics toward a more focused conversation on how to drive the strongest ROI from our programs. Why has the shift taken so long?

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