Lana McGilvray

Lana McGilvray is vice president of marketing at Datran Media. You can reach her at

Most Recent Articles by Lana McGilvray

How to monetize e-mail marketing programs

How to monetize e-mail marketing programs

For those of us that have been buying, selling or covering e-mail marketing over the past decade, the conversation is only now beginning to shift from the basics toward a more focused conversation on how to drive the strongest ROI from our programs. Why has the shift taken so long?

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Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.

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