Lana McGilvray

Lana McGilvray is vice president of marketing at Datran Media. You can reach her at lana@datranmedia.com.

Most Recent Articles by Lana McGilvray

How to monetize e-mail marketing programs

How to monetize e-mail marketing programs

For those of us that have been buying, selling or covering e-mail marketing over the past decade, the conversation is only now beginning to shift from the basics toward a more focused conversation on how to drive the strongest ROI from our programs. Why has the shift taken so long?

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.