*Lamin-Art Chooses StayinFront

Share this article:
StayinFront Inc., Fairfield, NJ, said yesterday that Lamin-Art, Chicago, a decorative laminates vendor, has chosen its Visual Elk software as a customer relationship management solution.


The Visual Elk system will enable the company to automate all sales, marketing and customer support applications.


Visual Elk is a CRM platform designed to provide multinational companies with a cost-effective, enterprisewide solution to manage and integrate all points of customer interaction, including sales, marketing and customer support applications. The system has been installed in more than 220 companies with more than 30,000 users worldwide.


Matthew Krog, executive vice president at Lamin-Art, said the company expects the new system will enable it to streamline its sales process, reduce paperwork by as much as 20 percent, and significantly increase sales volume.


Lamin-Art supplies the commercial interior design industry with a family of products and exclusively designed patterns used in restaurants such as Capital Diners, Johnny Rockets, McCormick & Schmicks and Wolfgang Puck's restaurants; in hotels such as Marriott, Hyatt and Holiday Inn; and in store fixtures, trade show exhibits and other facilities worldwide.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Six Big Data Dos and Don'ts

Six Big Data Dos and Don'ts

Your marketing team has collected the data. Now learn what to—and what not to—do with it.

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.