Lake Group Takes Over World Publications List Management

Share this article:
Lake Group Media Inc. announced last week that it assumed list management duties for the World Publications suite of lists, effective Jan 1. World Publications' 14 magazines reach 2 million subscribers combined.


Its Lifestyle publications group includes Saveur and Garden Design magazines and targets up-scale baby boomers.


The Boating and Watersports groups target Gen X and Gen Y boardsport enthusiasts along with high-income baby boomers.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.