Lake Group Takes Over World Publications List Management

Share this article:
Lake Group Media Inc. announced last week that it assumed list management duties for the World Publications suite of lists, effective Jan 1. World Publications' 14 magazines reach 2 million subscribers combined.


Its Lifestyle publications group includes Saveur and Garden Design magazines and targets up-scale baby boomers.


The Boating and Watersports groups target Gen X and Gen Y boardsport enthusiasts along with high-income baby boomers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches