Lake Group Offers CBS MarketWatch E-Mail List

Share this article:
Lake Group Media Inc., Rye, NY, debuted the CBS MarketWatch E-Mail List of 566,000 names through its Lake Interactive division yesterday.


People on the file opted in at the CBS MarketWatch Web site to receive business and financial news and third-party offers.


The file is 70 percent male with an age range of 25-54 and an average household income of $75,000-plus. Base price is $300/M with an additional $75/M transmission fee.


Aside from finance and business offers, Lake Interactive recommends those on the file as prospects for travel, recruitment services, high-tech products, luxury consumer goods and vacation offers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.