Lake Group Offers CBS MarketWatch E-Mail List

Share this article:
Lake Group Media Inc., Rye, NY, debuted the CBS MarketWatch E-Mail List of 566,000 names through its Lake Interactive division yesterday.


People on the file opted in at the CBS MarketWatch Web site to receive business and financial news and third-party offers.


The file is 70 percent male with an age range of 25-54 and an average household income of $75,000-plus. Base price is $300/M with an additional $75/M transmission fee.


Aside from finance and business offers, Lake Interactive recommends those on the file as prospects for travel, recruitment services, high-tech products, luxury consumer goods and vacation offers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US