Lake Group Media manages New York magazines files

Lake Group Media Inc. has been asked to manage the New York magazine and New York magazine enhanced lists as well as the New York magazine e-mail masterfile, available on the market for the first time.

Subscribers to New York magazine are said to be influential, educated and affluent. They read the magazine for trends, culture, newsmakers and politics related to New York life.

The New York magazine file has 331,166 active subscribers at $100/M. The catalog rate is $80/M as is the fundraising rate.

The New York magazine enhanced file comprises 500,000 enhanced subscribers at $100/M. The catalog and fundraising rate is $80/M.

Lake Group Media, Rye, NY, said the New York magazine e-mail masterfile has 135,000 opt-in e-mail subscribers available for $150/M. The transmission fee is $50/M.