Lake Group Forms E-Mail Division
The company joins several other major list companies that have formed interactive divisions, including Acxiom/Direct Media, American List Counsel and Venture Direct.
He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.
Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.
Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.