Lake Group Forms E-Mail Division
The company joins several other major list companies that have formed interactive divisions, including Acxiom/Direct Media, American List Counsel and Venture Direct.
A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.
JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches
DMN's UK-based sister publication launches Campaign US