Lake Group Adds Publishing Files

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Lake Group Media Inc. announced its management of the Briefings Publishing Group newsletter files yesterday. The files include publications formerly owned by Georgetown Publishing House as well as a master file incorporating the Wicks Business Information financial publications.

The files, which total more than 127,000 active subscribers, include Communication Briefings, American Speaker, Competitive Advantage, Executive Advantage, First-Rate Customer Service, Organized Executive, Manager's Edge Newsletter, Leadership Strategies, Team Management Briefings, Trend Letter, Wicks Business Information Masterfile, Briefings Publishing Group Masterfile, Briefings Publishing Group Canadian Subs and Briefings Publishing Group Video and Book Buyers.

Selects on the files include geography, gender, active subscribers, expires, home address and business address. Base prices range from $130-135/M.

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