Lake Champlain Chocolates

Share this article:

Gourmet chocolatier Lake Champlain Chocolates tapped Bronto Software Inc. for its e-mail marketing platform to increase its online sales and generate awareness for its holiday offerings.

The Burlington, VT-based sweet-toothed retailer uses Bronto's segmentation tools to send targeted e-mail campaigns based on customer attributes and past e-mail and online behavior.

The e-commerce site at www.lakechamplainchocolates.com features chocolate treats and specialty holiday gifts like the Holiday Chocolates of Vermont selection, which features eighteen bonbons in honey caramel, green-mountain, maple crunch, and evergreen mint flavors for $24.

Lake Champlain Chocolates typically sends e-mail to customers on the first Tuesday of each month.

After two weeks have elapsed, the e-commerce site employs Durham, NC-based Bronto's segmentation tool to identify those customers that did not open the initial e-mail. Lake Champlain then resends the same e-mail using a different subject and as a result has seen associated sales increase 50 percent.

In addition to segmentation, Lake Champlain uses Bronto's reporting features to analyze the effectiveness of special promotional campaigns and adjusts its e-mail campaigns accordingly.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

What's Hot in Email Marketing?

What's Hot in Email Marketing?

The world of email marketing is more frenetic than ever. Staying abreast of what's not just hot, but also relevant is an ongoing challenge for email marketers.

Email's Top 12 Teachable Moments

Email's Top 12 Teachable Moments

The frequency marketers use email provides plenty of possibility for error. But those who learn from their mistakes can turn a problem into an opportunity.

8 Ways to Increase Qualified Leads Through Email

8 Ways to Increase Qualified Leads Through Email

Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.