Lacoste Augmented Reality Campaign in Grand Central's Vanderbilt Hall
A crowd checks out the campaign at its opening.
Installation in Grand Central Station
The Lacoste augmented reality installation
Closer view of the screen
The Lacoste augmented reality installation
Direct mail flyer with QR code
Scanning the QR code brings consumers to a mobile site
Campaign website opening screen
Building the personalized video online
A new advertising campaign for Lacoste's new fragrances for men uses augmented reality in an installation in Grand Central Station's Vanderbilt Hall.
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