Lacoste Augmented Reality Campaign in Grand Central's Vanderbilt Hall

A crowd checks out the campaign at its opening.

A crowd checks out the campaign at its opening.

Installation in Grand Central Station

Installation in Grand Central Station

The Lacoste augmented reality installation

The Lacoste augmented reality installation

Closer view of the screen

Closer view of the screen

The Lacoste augmented reality installation

The Lacoste augmented reality installation

Direct mail flyer with QR code

Direct mail flyer with QR code

Scanning the QR code brings consumers to a mobile site

Scanning the QR code brings consumers to a mobile site

Campaign website opening screen

Campaign website opening screen

Building the personalized video online

Building the personalized video online

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A new advertising campaign for Lacoste's new fragrances for men uses augmented reality in an installation in Grand Central Station's Vanderbilt Hall.

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