Lacoste Augmented Reality Campaign in Grand Central's Vanderbilt Hall

A crowd checks out the campaign at its opening.

A crowd checks out the campaign at its opening.

Installation in Grand Central Station

Installation in Grand Central Station

The Lacoste augmented reality installation

The Lacoste augmented reality installation

Closer view of the screen

Closer view of the screen

The Lacoste augmented reality installation

The Lacoste augmented reality installation

Direct mail flyer with QR code

Direct mail flyer with QR code

Scanning the QR code brings consumers to a mobile site

Scanning the QR code brings consumers to a mobile site

Campaign website opening screen

Campaign website opening screen

Building the personalized video online

Building the personalized video online

A new advertising campaign for Lacoste's new fragrances for men uses augmented reality in an installation in Grand Central Station's Vanderbilt Hall.

You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.