Lacoste Augmented Reality Campaign in Grand Central's Vanderbilt Hall

A crowd checks out the campaign at its opening.

A crowd checks out the campaign at its opening.

Installation in Grand Central Station

Installation in Grand Central Station

The Lacoste augmented reality installation

The Lacoste augmented reality installation

Closer view of the screen

Closer view of the screen

The Lacoste augmented reality installation

The Lacoste augmented reality installation

Direct mail flyer with QR code

Direct mail flyer with QR code

Scanning the QR code brings consumers to a mobile site

Scanning the QR code brings consumers to a mobile site

Campaign website opening screen

Campaign website opening screen

Building the personalized video online

Building the personalized video online

Share this content:

A new advertising campaign for Lacoste's new fragrances for men uses augmented reality in an installation in Grand Central Station's Vanderbilt Hall.

More Slideshows

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above