Direct Line Blog

Labor of love -- not lost on marketers

Share this article:
Blogs have proven to be a increasingly great way for direct marketers to reach loyal audiences and brand evangelists. Aside from the niche audience that blogs can provide, a recent Business Week article highlights another reason that blogs are a place to capture the most engaged buyers --- many are blogging for pleasure, not business.

Business Week's Baker points out that despite the lack of monetary compensation, professionals are spending hours updating and submitting content for blogs on topics that they are passionate about. News like this is a great reminder about the importance of engaging your audience around their passions.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No ...

The poultry processor launches a 360-degree campaign to generate awareness for a new product.

This Company Doesn't Collect Data. Here's Why.

This Company Doesn't Collect Data. Here's Why.

Stock image site 99cimages has a new vision for e-commerce—and it doesn't include a username and password.

Marketing: The 'Yes, We Can Do It—Wait, What's the Question?' Department

Marketing: The 'Yes, We Can Do It—Wait, What's ...

Mo data, mo channels, mo tools, mo customer expectations—mo problems. Marketers need to get a handle on their workloads or their productivity, and their sanity, will suffer.