Labor of love -- not lost on marketers

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Blogs have proven to be a increasingly great way for direct marketers to reach loyal audiences and brand evangelists. Aside from the niche audience that blogs can provide, a recent Business Week article highlights another reason that blogs are a place to capture the most engaged buyers --- many are blogging for pleasure, not business.

Business Week's Baker points out that despite the lack of monetary compensation, professionals are spending hours updating and submitting content for blogs on topics that they are passionate about. News like this is a great reminder about the importance of engaging your audience around their passions.

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