L.A. Times should target information indulgers
Gerald Bagg
March 13 2007
I remember the good old days - the 1980s. Newspaper circulations were on the rise and magazines supplemented what we read in the daily papers. I was an executive in the advertising department at May Company in Los Angeles, which ran 350,000 inches of advertising a year in the Los Angeles Times. It was not uncommon for us to have a dozen or more full-page ads in the main news section on any given Thursday or Sunday.
Los Angeles had four major department store chains - May Company, Robinson's, Bullock's and Broadway - plus many smaller chains with four to 10 stores each.
We all know those days are gone. Today, newspaper circulation numbers are dropping like President Bush's approval ratings, and publishers are grappling with what they should do to maintain any sort of relevancy in today's increasingly distracted, short-attention-span world. And as one of the increasingly diminishing breed who reads daily newspapers, I wonder what the future will be for a paper like the L.A. Ti
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