April 26, 2002
L90 Debuts New York Daily News List
L90 Inc. has been appointed list manager for the New York Daily News consumer database, the online media and direct marketing company said last week. The database, which had never been available, includes 150,000 names from the paper's active subscribers, contest entrants and expires. Selections on the file include recency, gender, paid, source and change of address. The base price is $90 per thousand. There are telephone numbers for more than 90 percent of the file and telemarketing will be allowed. The file is 80 percent male and 100 percent direct mail sold.