L90 Debuts New York Daily News List

Share this article:
L90 Inc. has been appointed list manager for the New York Daily News consumer database, the online media and direct marketing company said last week. The database, which had never been available, includes 150,000 names from the paper's active subscribers, contest entrants and expires. Selections on the file include recency, gender, paid, source and change of address. The base price is $90 per thousand. There are telephone numbers for more than 90 percent of the file and telemarketing will be allowed. The file is 80 percent male and 100 percent direct mail sold.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.