May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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Relevancy Becomes More Relevant to Emailers

Three Digital Lessons From the USGA

40 Under 40: 2013 Call For Entries Now Open!

Kristen Bremner

April 26, 2002

L90 Debuts New York Daily News List

L90 Inc. has been appointed list manager for the New York Daily News consumer database, the online media and direct marketing company said last week. The database, which had never been available, includes 150,000 names from the paper's active subscribers, contest entrants and expires. Selections on the file include recency, gender, paid, source and change of address. The base price is $90 per thousand. There are telephone numbers for more than 90 percent of the file and telemarketing will be allowed. The file is 80 percent male and 100 percent direct mail sold.