L90 and Hollywood.com Unveil M&M's Eye Candy Theatre

Share this article:
Los Angeles-based online advertising and direct marketing solutions firm L90 and Hollywood.com yesterday launched the M&M's Eye Candy Theatre. The theatre combines interactive user polls and a sweepstakes feature. Located in the multimedia area of hollywood.com, an entertainment site, the Theatre is an effort to build brand awareness for M&M's and the M&M's characters.


According to Lauren Kay, vice president of marketing at L90, the sweepstakes element of the campaign was used to promote the M&M's brand to theater-goers. The sweepstakes offers a chance to win two tickets to local movie theaters. The entry form asks participants for demographic information and asks movie-related questions such as participants favorite actor/actress and how often participants go to the movies.


Hollywood.com plans to promote the Theatre through tiles on its homepage, promotional banners, text links and via its e-mail newsletter.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.