L-Soft Acquires Swedish E-Mail Marketer

Share this article:
E-mail communications management firm L-Soft has acquired Swedish e-mail marketing company Maila Nordic AB, L-Soft said yesterday.


Financial terms of the deal were not disclosed.


Under terms of the acquisition, L-Soft gets Maila Nordic's e-mail tracking technology, its Maila Tracker software and a development center in Erlangen, Germany. L-Soft said it plans to enhance the Maila Tracker software and integrate it with its Listserv e-mail list management software.


"The system can track the number of opened e-mail messages, along with click-through rates and resulting actions, such as purchases or registrations to online services," said Eric Thomas, L-Soft's founder/CEO.


The company, which is based in Landover, MD, noted that the first software release is scheduled for the end of the year. Tracking services will be available to ListPlex hosting service customers this fall, L-Soft noted.


L-Soft said Listserv manages the delivery of 30 million e-mail messages daily to more than 165,000 e-mail lists.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.