KSL Media Completes Buyback

Share this article:
KSL Media, a 24-year-old media service company, completed its buyback from Interpublic Group of Companies Inc., a New York agency holding firm.


The buyback began in September 2001, two years after Chicago agency holding firm True North Communications bought KSL, New York. Interpublic soon acquired True North in a growing consolidation of the ad agency business. KSL quickly learned it was not central to Interpublic's plans.


KSL offers media services to agencies like kirshenbaum bond & partners' West Coast office, Pedone & Partners and Nelson Communications. Brands served include Boeing Co., Grey Goose Vodka and Countrywide Financial.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.