Kroll Introduces Appending Service

Share this article:
Kroll Direct Marketing, Plainsboro, NJ, has debuted Append Power, a Web-based e-mail appending service for marketers.


The third-party consumer data comes from the Data Power Lifestyle Masterfile of 61 million records managed by Kroll Direct. The data on this file is compiled from more than 200 consumer Web sites with which the list owner has affiliate relationships.


Through Append Power, marketers can append opt-in e-mail addresses to their house files or do reverse-appends of postal records to e-mail files. The service also can append telephone records. Appending prices are based on volume.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.