Kroll Introduces Appending Service

Share this article:
Kroll Direct Marketing, Plainsboro, NJ, has debuted Append Power, a Web-based e-mail appending service for marketers.


The third-party consumer data comes from the Data Power Lifestyle Masterfile of 61 million records managed by Kroll Direct. The data on this file is compiled from more than 200 consumer Web sites with which the list owner has affiliate relationships.


Through Append Power, marketers can append opt-in e-mail addresses to their house files or do reverse-appends of postal records to e-mail files. The service also can append telephone records. Appending prices are based on volume.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.