Kroll Direct Restructures

Share this article:
Kroll Direct Marketing, Plainsboro, NJ, will combine its four companies -- Kroll Direct, Media Management Group, Compiled Solutions and Kroll International -- into divisions under the Kroll Direct Marketing banner.


Kroll Direct Marketing started as a brokerage company 10 years ago, according to Leland Kroll, president. Media Management opened six months afterward as its list management counterpart. Compiled Solutions followed five years later offering list compilation services, and Kroll International was introduced last year.


"We felt that from a marketing and communications standpoint it's less confusing as we move forward with e-commerce," said Kroll.


There are several Web marketing initiatives and strategic alliances in the works at Kroll Direct. Kroll plans to announce them later this year.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.