Kroger Names Valassis Exclusive Direct Mail Partner

Share this article:
The Kroger Co. has agreed to a multiyear deal for Valassis to be the exclusive partner of all Kroger corporate direct mail initiatives, the company announced yesterday.


Valassis, Livonia, MI, offers marketing services to consumer packaged goods manufacturers, retailers, technology companies and other customers with operations in the United States, Europe, Mexico and Canada.


Beginning Aug. 15, Valassis will coordinate, produce and analyze all targeted mailing and sampling programs using Kroger's proprietary frequent shopper database. The agreement covers all Kroger solo, cooperative and sampling direct mail programs using frequent shopper data, including those done by Kroger in concert with consumer packaged goods manufacturers and suppliers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.