Betting on data doesn't always win the marketing game.
Don't let your surveys take your customers for a ride.
Elongating the tenures of CMO and other marketers requires thinking differently about their roles.
Content is the most important aspect of content marketing, yet all too often is lacking in quality.
Why good content reigns and how to start producing it.
This CMO struggle is about marketing's response to complexity; too often, marketing is responding to complexity with complicatedness.
What assets are slipping through the cracks in your marketing?
Marketers need to listed first and then provide the information customers actually want.
ROI and KPIs Don't Always Add Up to Success
Three ways to avoid royal screw-ups when creating and sharing content.
Three ways around pesky, ineffective compliance rules.
3 ways to strengthen decisions—by delaying them.
The friction between marketing and IT has been simmering for some time—and several factors are nudging this tension toward full-blown discord.
The era of "You Snooze You Lose" (YSYL) is quickly fading.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.