May 03, 2013
Marketers need to listed first and then provide the information customers actually want.
March 08, 2013
Three ways to avoid royal screw-ups when creating and sharing content.
January 07, 2013
The friction between marketing and IT has been simmering for some time—and several factors are nudging this tension toward full-blown discord.
January 07, 2013
The era of "You Snooze You Lose" (YSYL) is quickly fading.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
