Direct Line Blog

Kraft shifts Planters from Draft to TBWA/Chiat/Day

Share this article:

Kraft has shifted ad duties for its Planters brand from Interpublic's Draftfcb to Omnicom's TBWA/Chiat/Day, a Kraft spokesperson has confirmed. The company did not specify the nature of the work to be done.

Incumbent Draftfcb also lost Kraft brands Macaroni & Cheese and Maxwell House in recent months. Crispin Porter + Bogusky picked up the Mac & Cheese account in March while McGarryBowen.picked up Maxwell House as well as Kraft's Lunchables account, previously handled by Ogilvy & Mather.

TBWA/Chiat/Day referred calls to Kraft.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

My Plan to Replace the Postal Service's Truck Fleet

My Plan to Replace the Postal Service's Truck ...

The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour ...

Peer-to-peer referrals produce healthy conversion rates.

Not Every Small Business Prioritizes Marketing

Not Every Small Business Prioritizes Marketing

Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.