Direct Line Blog

Kraft shifts Planters from Draft to TBWA/Chiat/Day

Share this article:

Kraft has shifted ad duties for its Planters brand from Interpublic's Draftfcb to Omnicom's TBWA/Chiat/Day, a Kraft spokesperson has confirmed. The company did not specify the nature of the work to be done.

Incumbent Draftfcb also lost Kraft brands Macaroni & Cheese and Maxwell House in recent months. Crispin Porter + Bogusky picked up the Mac & Cheese account in March while McGarryBowen.picked up Maxwell House as well as Kraft's Lunchables account, previously handled by Ogilvy & Mather.

TBWA/Chiat/Day referred calls to Kraft.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

4 Ways to Make 140 Characters Count

4 Ways to Make 140 Characters Count

Here's how to market a brand successfully in a Twitter bio.

It Ain't Easy Being a Green Marketer

It Ain't Easy Being a Green Marketer

If brands are going to talk the green talk, they need to be prepared to walk the green walk. This and other Earth Day-related musings.

Relevance Is the "Sole" of Finish Line's Remarketing

Relevance Is the "Sole" of Finish Line's Remarketing

How the athletic footwear retailer applied its email remarketing tactics to Facebook.