Direct Line Blog

Kraft shifts Planters from Draft to TBWA/Chiat/Day

Share this article:

Kraft has shifted ad duties for its Planters brand from Interpublic's Draftfcb to Omnicom's TBWA/Chiat/Day, a Kraft spokesperson has confirmed. The company did not specify the nature of the work to be done.

Incumbent Draftfcb also lost Kraft brands Macaroni & Cheese and Maxwell House in recent months. Crispin Porter + Bogusky picked up the Mac & Cheese account in March while McGarryBowen.picked up Maxwell House as well as Kraft's Lunchables account, previously handled by Ogilvy & Mather.

TBWA/Chiat/Day referred calls to Kraft.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.