Kraft shifts Planters from Draft to TBWA/Chiat/Day

Share this article:

Kraft has shifted ad duties for its Planters brand from Interpublic's Draftfcb to Omnicom's TBWA/Chiat/Day, a Kraft spokesperson has confirmed. The company did not specify the nature of the work to be done.

Incumbent Draftfcb also lost Kraft brands Macaroni & Cheese and Maxwell House in recent months. Crispin Porter + Bogusky picked up the Mac & Cheese account in March while McGarryBowen.picked up Maxwell House as well as Kraft's Lunchables account, previously handled by Ogilvy & Mather.

TBWA/Chiat/Day referred calls to Kraft.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

What (Truly) Matters to Millennials

What (Truly) Matters to Millennials

A recent study reveals the things that millennials really care about—and what moves them to make a purchase.

The Long, Hard Road to Marketing Sophistication

The Long, Hard Road to Marketing Sophistication

If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.

What Top Marketers Read to Get Inspired

What Top Marketers Read to Get Inspired

DMN's 2014 40 Under 40 Award winners have a bevy of business books on their must-read lists.