Kraft Foods' Paula Sneed to Keynote DMA06

Share this article:

The Direct Marketing Association said Paula A. Sneed, executive vice president of global marketing resources and initiatives at Kraft Foods Inc., is the opening general session keynote presenter at DMA06 in San Francisco.

Ms. Sneed will speak on Tuesday Oct. 17 at DMA06, which will be held October 14-19 at the Moscone Convention Center in San Francisco.

The Kraft executive is responsible for worldwide leadership and oversight of marketing resources functions, including consumer insights and strategy, media, advertising, digital and consumer relationship marketing, packaging and brand design, consumer promotions, marketing alliances, kitchens and consumer relations for 100 brands.

Under Ms. Sneed's leadership, kraftfoods.com has become the top-rated consumer packaged goods Web site in consumer satisfaction. Kraft also claims its "recipes by e-mail" program has a No. 1 ranking among CPG companies.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.