Kraft Foods' Paula Sneed to Keynote DMA06

Share this article:

The Direct Marketing Association said Paula A. Sneed, executive vice president of global marketing resources and initiatives at Kraft Foods Inc., is the opening general session keynote presenter at DMA06 in San Francisco.

Ms. Sneed will speak on Tuesday Oct. 17 at DMA06, which will be held October 14-19 at the Moscone Convention Center in San Francisco.

The Kraft executive is responsible for worldwide leadership and oversight of marketing resources functions, including consumer insights and strategy, media, advertising, digital and consumer relationship marketing, packaging and brand design, consumer promotions, marketing alliances, kitchens and consumer relations for 100 brands.

Under Ms. Sneed's leadership, has become the top-rated consumer packaged goods Web site in consumer satisfaction. Kraft also claims its "recipes by e-mail" program has a No. 1 ranking among CPG companies.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.