KPI

The Periodic Table of Social Media

The Periodic Table of Social Media

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There's a science to social media. From content and metrics to terminology, here's a fun way to test and verify your social marketing experiments.

The Big Bang Theory Meets Big Data

The Big Bang Theory Meets Big Data

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5 scientific approaches to create a successful, data-driven marketing campaign.

Fast Facts: February 2014

Fast Facts: February 2014

Some quick info hits to keep you up-to-date, including the percentage of companies that expect to increase their marketing budget in 2014.

The evolution of FedEx SEO

The evolution of FedEx SEO

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FedEx reveals how it grew from having no SEO strategy to delivering first-class SEO integration

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...