While consolidation has been a growth and hang-on strategy for some in the printing industry, the space is undergoing such a seismic shift in its expanding arrays of services that the old metrics and measures no longer apply.
In my mind, Kodak is a kind of synonym for photography. But the scoop from Rochester is that the iconic brand will no longer be producing cameras.
Eastman Kodak and its U.S.-based subsidiaries filed for Chapter 11 bankruptcy protection on Jan. 19, as the company attempts to stay solvent and shift its core business from photography to digital printing.
Eastman Kodak completely reorganized its business structure by aligning itself into two units that will absorb the company's film and photography segment and maximize its digital and print offerings.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.