KnowledgeBase Secure-Screen Cleans Up Marketing

Share this article:
KnowledgeBase Marketing is expected to introduce a database product today called Secure-Screen, which cleans mailing lists by removing deceased individuals, prison addresses, incomplete addresses and records that contain vulgarity.


KBM, Chapel Hill, NC, a division of Young & Rubicam, has compiled a database of 35 million records from both proprietary and public sources and will add 1.5 million records each quarter. Secure-Screen also will incorporate the Direct Marketing Association's mail and phone suppression lists and as well as four state phone suppression lists.


Tests of the database eliminated 2 percent of names on catalog lists and between 6 percent and 7 percent of names on insurance lists, said John Roberson, vice president at KBM.


Secure-Screen was developed to combat the growing appearance of vulgarity in e-commerce and electronic product registration and fraudulent orders placed by inmates and to help mailers avoid sending offers that may offend the recipient.


"Goodwill is lost by sending a personalized offer to the dead or to a vulgar name," Roberson said.


KBM is offering a free test of Secure-Screen until Aug. 1.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.