KnowledgeBase Marketing Announces Web Site Traffic Tool

Share this article:
NEW YORK -- KnowledgeBase Marketing, Inc., Richardson, TX, yesterday introduced a Web site traffic building tool called Web TrafficMax at the 35th annual DM Days New York conference here.


According to KnowledgeBase, Web TrafficMax is targeted to companies that have established offline client databases and who seek to build sales from their existing Web site.


WebTraffic Max helps direct marketers identify current offline customers that are likely to purchase from their Web sites as well as prospects that are most likely to shop online. The system is based on KnowledgeBase's proprietary modeling techniques and on its AmeriLINK compiled, multi-sourced database. AmeriLINK contains information on more than 200 million individuals.


"With Web TrafficMax, the client will get a clear, precise individual profile of their online and offline customers including their best customers and customers of specific product or service lines," said Mike Hail, president/CEO, KnowledgeBase. "[The product] then predicts which customers or prospects are most likely to visit the client's Web site, as well as what products or services they are most likely to purchase."
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.