KnowledgeBase Marketing Acquires Leopard

Share this article:
KnowledgeBase Marketing, Inc., Houston, a database marketing and eCRM solutions provider in integrated online and off line database marketing, yesterday announced the acquisition of Leopard, Inc., Omaha, NE, an integrator of Web-based marketing automation tools and technologies that drive personalized communications and advanced eCRM programs.


Leopard, which has assisted many Internet businesses launch their Web sites, specializes in building large-scale, high-speed, Web-enabled databases that enable clients to improve their online marketing personalization and effectiveness. In addition, Leopard builds XML-based transactional systems that facilitate dynamic interchange of marketing and e-commerce information among customers, companies, suppliers and partners.


According to KnowledgeBase -- a subsidiary of Young & Rubicam, NY -- the Leopard acquisition will allow KnowledgeBase to broaden its Internet offerings to current and future clients since it will allow the company to work both client-server and mainframe-based Internet technologies.


"The addition of Leopard will help KnowledgeBase deliver on the huge demand from our clients for online and offline marketing automation and personalization solutions," said Mike Hail, CEO, Knowledgebase. "This is truly an exciting time for all of KnowledgeBase Marketing's clients, employees and strategic partners."


Hail also said that both companies have worked in close partnership with over the past two years, and as a result, the integration of their employees, technologies and best practices will be seamless and immediate.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.