KnowledgeBase Extends Sales Initiative With TrafficMax

Share this article:
KnowledgeBase Marketing Inc., Houston, unveiled a proprietary business solution last month that it said will significantly increase store traffic and the average size of in-store purchases for new customers.


Through enhancement and analysis of a retailer's existing customer information, TrafficMax identifies a retailer's best new prospects living within the trading areas of its store locations.


"TrafficMax is ideal for retailers who have a chain of stores, capture customer data during transactions and would like to leverage database marketing to increase profitable store traffic from new customers," said David Wilson, executive vice president at KnowledgeBase. "For clients that are not currently collecting detailed data, we can also help to quickly and cost effectively build a customer tracking file using reverse appending techniques."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.