KnowledgeBase Enhances Shopping Behavior Database

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KnowledgeBase Marketing Inc. has added a data source to its Shopping Behavior Database of more than 50 million active shoppers.


The addition to the file is a select for specialty retail apparel transactional data, which has boosted the number of monthly hotline names the file offers, said Peggy Garner, director of marketing at KnowledgeBase, Richardson, TX.


"We've been able to increase the volume of the monthly hotline by 50 percent to 2.5 million names," she said.


Other transactional data available on the database include department store shoppers, computer store shoppers, grocery store shoppers, jewelry store shoppers and furniture store shoppers.


Demographic selects such as geography, gender, age, income, presence of children and telephone numbers are available.


The base price on the file is $45 per thousand.


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