KnowledgeBase Debuts Mail-Order Buyer DatabaseBOSTON- Database marketing firm KnowledgeBase debuted its Mail Order Buyers Database of 139 million consumers at the Direct Marketing Association's 18th Annual Catalog Conference and Exhibition this week at the Hynes Convention Center.
The new database allows marketers to select self-reported mail-order buyers while retaining the selectivity of KnowledgeBase's enhanced AmeriLINK database.
"Typically, AmeriLINK users are not catalogers, but the mail-order buyer database should open the file up to them," said Peggy Garner, director of marketing at KnowledgeBase, Richardson, TX.
KnowledgeBase's Mail Order Buyer Database is selectable on an individual consumer level as opposed to the household level. Demographic and lifestyle information are selectable.