KnowledgeBase buys majority stake in DataCore

Share this article:

KnowledgeBase Marketing, a direct marketing services provider owned by WPP Group PLC's Wunderman agency, has bought a 51 percent stake in DataCore Marketing Inc.

DataCore, Kansas City, MO, offers marketing strategy, data and program management, fulfillment, and reporting and analytics services. Its clients include John Deere, Michelin, Novartis, H&R Block, Bayer Environmental Science and Hill's Pet Nutrition.

"This acquisition will allow KBM to increase its penetration in the pharmaceutical and financial services industries, and to focus on new industries such as consumer products and new capabilities in the business-to-business sector," said Gary S. Laben, president/CEO of KnowledgeBase Marketing, Richardson, TX.

DataCore services such as program management, including customer contact center and fulfillment operations, will help KnowledgeBase clients with end-to-end campaign execution and fulfillment.

Frontier Partners, a division of Frontier Investment Banking Corp., represented DataCore in this deal. Terms were not disclosed.

DataCore's staff of more than 120 employees will keep their current positions and operate from the Kansas City office. Jeff Yowell, president/CEO of DataCore, will retain a 49 percent interest in the company. He will continue his involvement with DataCore.

KnowledgeBase has the option of buying the rest of the company in the future.

Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Six Big Data Dos and Don'ts

Six Big Data Dos and Don'ts

Your marketing team has collected the data. Now learn what to—and what not to—do with it.

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.