KnowledgeBase Adds Data to AmeriLINK Database

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KnowledgeBase Marketing Inc. recently added selects to its AmeriLINK compiled database of more than 200 million consumers.


The new selects include credit card and loan indicators as well as home buyer information.


KnowledgeBase also said it will add transactional data for more than 50 million individuals to the file in the future.


Some of the selects available on the file are dwelling type, presence of children by age, educational level, gender, exact age, height, weight, race, marital status and telephone numbers.


Heather Hudetz, director of product marketing at KnowledgeBase Marketing Inc., Richardson, TX, said the selects can add volume to fields such as mail-order buyers, select lifestyle data and occupation.


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