What UX is, and why it's so important
How a store's security camera can be an intelligence tool.
We explain the new way computers are making themselves smarter, and its relevance to digital marketing
You may not know much about it (or anything about it at all), but it silently powers all the relevant connections you make with consumers
Bitcoin may currently be too volatile for mainstream transactions, but the internet protocol behind them is beginning to bloom
A rundown of what it is, how to implement it, and what are its pros and cons.
Huge ROI in machine learning, but only for the deeply qualified
Recent efforts to officiate the network are making it an even more attractive destination for marketers.
Location marketing breaks down the barriers between digital and "real" world customer journeys
Justification for avoiding programmatic are at an all time low. Here's what marketers need to know now about the practice.
ABM is on everyone's lips, mainly because technology has finally caught up with it. What is it, and why is it important in the B2B space?
A rundown of what they are, why they matter, and how to build them.
The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.
It's time to clear the air. Here's what separates cross-channel, integrated, multichannel, and omnichannel as marketing concepts.
The definition—and appropriateness—of personalization is in the eye of the beholder. Here's how today's marketers define it, and what they consider to be too much.
Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.
Company of the Week
USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.