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What Marketers Need to Know About UX

What Marketers Need to Know About UX

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What UX is, and why it's so important

Insight into the Marketing Advantage of Heat Maps

Insight into the Marketing Advantage of Heat Maps

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How a store's security camera can be an intelligence tool.

A Shallow Guide to Deep Learning

A Shallow Guide to Deep Learning

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We explain the new way computers are making themselves smarter, and its relevance to digital marketing

Middleware: The Digital Marketer's Invisible Enabler

Middleware: The Digital Marketer's Invisible Enabler

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You may not know much about it (or anything about it at all), but it silently powers all the relevant connections you make with consumers

Blockchain: The Ledger Behind Bitcoin

Blockchain: The Ledger Behind Bitcoin

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Bitcoin may currently be too volatile for mainstream transactions, but the internet protocol behind them is beginning to bloom

A Basic Intro to Predictive Analytics

A Basic Intro to Predictive Analytics

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A rundown of what it is, how to implement it, and what are its pros and cons.

Learning about Machine Learning the Easy Way

Learning about Machine Learning the Easy Way

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Huge ROI in machine learning, but only for the deeply qualified

The Marketing Guide To Reddit

The Marketing Guide To Reddit

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Recent efforts to officiate the network are making it an even more attractive destination for marketers.

Location, Location, (Understanding) Location

Location, Location, (Understanding) Location

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Location marketing breaks down the barriers between digital and "real" world customer journeys

Breaking Down the Most Essential Bits of Programmatic Advertising

Breaking Down the Most Essential Bits of Programmatic Advertising

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Justification for avoiding programmatic are at an all time low. Here's what marketers need to know now about the practice.

Understanding Account Based Marketing

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ABM is on everyone's lips, mainly because technology has finally caught up with it. What is it, and why is it important in the B2B space?

Understanding Personas, Marketing's Secret Tool

Understanding Personas, Marketing's Secret Tool

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A rundown of what they are, why they matter, and how to build them.

The marketer's guide to the windfalls and pitfalls of the Internet of Things

The marketer's guide to the windfalls and pitfalls of the Internet of Things

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The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.

The Lexicon of Omnichannel Marketing

The Lexicon of Omnichannel Marketing

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It's time to clear the air. Here's what separates cross-channel, integrated, multichannel, and omnichannel as marketing concepts.

Are Marketers Getting Too Personal?

Are Marketers Getting Too Personal?

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The definition—and appropriateness—of personalization is in the eye of the beholder. Here's how today's marketers define it, and what they consider to be too much.

Is Data Management an Oxymoron?

Is Data Management an Oxymoron?

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Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.

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Company of the Week

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