Knotice Introduces Concentri Console for Personalized Messaging

Share this article:

Knotice Ltd. debuted Concentri , personal relevance marketing software that lets marketers create and manage personalized marketing campaigns from a central console. The software allows consistent messaging to each consumer over e-mail, the Web or mobile channels.

The Akron-OH-based Knotice said it introduced the product to make marketing more relevant to consumers.

Concentri offers support for multichannel campaigns, relevant content serving over multiple channels and integration with CRM systems and marketing databases. It also does conversion tracking.

Knotice said Concentri  does not require knowledge of HTML and lets non-technical users create e-mail and Web campaigns. The new product is targeted at marketing professionals, rather than technology experts.

Support for Concentri  mobile campaigns is in beta and will be available in the fall.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.